T.I.P-Effect, is a Video & Idea House. Video and social media has become the biggest communication tool of our time by the concept of the Millennial generation. So as T.I.P Effect; we are using those 2 important tools for brands as most efficient and most effective way of native ad. First we are finding right digital Talent for brand, second we create perfect Idea and last we finalize Production.
As Purple Pan Family, we are proud to announce the launching of our second Digital Project: T.I.P Effect; Influencer Marketing Agency, Video, and Idea House. (influencer marketing) T.I.P Effect is an influencer marketing agency based in Turkey. Video and social media have become the biggest communication tool of our time by the concept of the Millennial generation. So as T.I.P Effect; we are using those 2 important tools for brands as most efficient and most effective way of the native ad. First we are finding right digital Talent for the brand, second, we create perfect Idea and last we finalize Production.
First we find “Best Digital Talent” for your brand, second, we find the “Perfect Idea” and finally we make the “Production”. Entertainment is changing. Millennials are living a mobile, social, on-demand life. T.I.P Effect is one of the fresh brandsÂ in short-form video reaching this diverse, tech-savvy group. We have a large content network on YouTube, Vine, Instagram, Facebook, Twitch TV and on other channels. Some of them call those digital heroes as influencers (influencer marketing), some of them Vloggers (Video Bloggers) some of them just Digital Famous People.
Our Service Platforms;
Our Website: www.tipeffect.com
What is Influencer Marketing?
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations (See also Word-of-Mouth Marketing).
Influence can come from a wide range of places. Any person, group, brand, or place could potentially be an influencer. For example, celebrities are often used to market products because they are highly respected and highly visible. When a celebrity uses a product, the maker of that product gets exposure and the respect that comes from a celebrity endorsement (See also Marketing with Celebrities).
Bloggers have become important influencers because they are seen as authentic and have loyal followings. When a blogger recommends a product it seems more trustworthy than traditional advertising. By using influencers, companies can avoid much of the cynicism and skepticism that is directed at straightforward marketing messages.
This form of marketing is unique because it appeals to the needs of the influencer rather than the customer. Companies must give influencers respect and form open and organic relationships with the influencer to endorse a product. This might include giving the influencer access to a soon-to-be-released product or inviting the influencer to visit the company in person.
The only major drawback of influencer marketing is that it isn’t as controllable as traditional marketing. While some influencers only add to the positive image of a product, influencers who encounter legal trouble or fall out of the public light might negatively impact a product’s chance of success. Marketers must prepare to deal with the negative fallout if the influencers they use misrepresent or reject their products.